How can CPG companies respond to the new Consumer era?

Understanding the new demand in the Consumer Packaged Goods and embracing it with the power of data

Consumer attitudes are evolving at an accelerating pace.

Customers are no longer simple consumers representing market share that can be easily conquered with a good promotion or a big discount. The new demand focuses on innovation, brand purpose and sustainability.
Consumers’ spending patterns and behaviours have drastically changed in the last couple of years and what is 100% certain is that consumers won’t simply revert to doing what they did in 2019 before the COVID-19 pandemic.
Brands can embrace this historical transformation by:
  • Understanding the new consumer needs and values
  • Creating an agile and sustainable supply chain
  • Winning and retaining consumers’ trust
  • Empowering organizations with data
To succeed, Consumer Packaged Goods or CPG organizations should focus on creating an intelligent data eco-system, a connection between every part of the business, in order to become data-driven enterprises with a solid data culture and an efficient decision-making process.

One of the new biggest challenges for Fast Moving Consumer Goods or FMCG companies is to spread the business targets to the execution of daily procedures, monitor operations and react quickly to external and internal changes in one integrated and connected planning solution.


How we help

SDG Group is a consulting firm specialized in Data & Analytics. We are in the quadrant as Global Data & Analytics representative vendor. Working with SDG Group means working with a cross-functional team of experts to unlock organizations’ potential by introducing digital transformation and transforming business into data-driven enterprises able to make better decision, faster.

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