How can CPG companies respond to the new Consumer era?
Understanding the new demand in the Consumer Packaged Goods and embracing it with the power of data
Customers are no longer simple consumers representing market share that can be easily conquered with a good promotion or a big discount. The new demand focuses on innovation, brand purpose and sustainability.
- Understanding the new consumer needs and values
- Creating an agile and sustainable supply chain
- Winning and retaining consumers’ trust
- Empowering organizations with data
One of the new biggest challenges for Fast Moving Consumer Goods or FMCG companies is to spread the business targets to the execution of daily procedures, monitor operations and react quickly to external and internal changes in one integrated and connected planning solution.
How we help
SDG Group is a consulting firm specialized in Data & Analytics. We are in the quadrant as Global Data & Analytics representative vendor. Working with SDG Group means working with a cross-functional team of experts to unlock organizations’ potential by introducing digital transformation and transforming business into data-driven enterprises able to make better decision, faster.
A CFO with a data strategy, but isolated within a company that is slow to embrace a data driven approach, loses effectiveness.
Read our new blog on Data Strategy within the CPG sector and how the CFO can drive growth.